The ESG Perform difference

Our mission

At ESG Perform, we are passionate about driving sustainable and responsible business practices. We believe that integrating Environmental, Social, and Governance (ESG) considerations into organisational strategies is not just a moral imperative but also a catalyst for long-term success. With years of experience and a team of dedicated experts, we provide comprehensive ESG solutions to companies across industries.

Our mission is to promote the highest standards of consulting services, ethics, education and professional excellence in the global sustainable ESG investment industry. We aspire to serve business and investment professionals and boardrooms by providing research, analysis, measurement, training, education, professional development and networking opportunities. Sustainable investing and business operations is the future.

A holistic ESG approach

At ESG Perform, we stay at the forefront of industry trends and developments. We continuously research and monitor evolving ESG frameworks, standards, and regulations to ensure that our clients receive the most up-to-date and relevant guidance.

We understand that ESG encompasses a wide range of interconnected factors, and we guide businesses in addressing each aspect with equal importance. Whether it’s minimising environmental footprints, fostering social inclusivity, or strengthening corporate governance, we help companies navigate the complex landscape of sustainability.

Transparency, integrity, and collaboration are at the core of our values. We believe in forging strong partnerships with our clients, working closely with them to understand their unique challenges and goals. By combining our expertise with their industry knowledge, we develop tailored ESG strategies and solutions that drive measurable results.

Meet the team

Our team of seasoned professionals brings diverse backgrounds and expertise to the table. From ESG consultants and sustainability analysts to data scientists and communication specialists, we have the right skills to tackle any ESG-related challenge. Together, we are committed to making a meaningful difference in the world.

Dr. Danny Samson



  • PhD in Management from the Australian Graduate School of Management, UNSW
  • B. Chemical Engineering (Hons), UNSW


  • Renowned management researcher, consultant, and executive educator in Australia
  • Professor of Management at the University of Melbourne for over 30 years
  • Expertise in business strategy, operations management, decision analysis, and sustainable development
  • Global leader in ESG and innovation management

Dr. Danny Samson


Dr. Danny Samson is a highly esteemed Professor of Management at the University of Melbourne, where he has dedicated over three decades to academia. He has also gained extensive engineering experience over 35 years. Dr. Samson’s expertise spans various industries, allowing him to collaborate with senior executives and provide valuable insights.

At ESG Perform, Dr. Samson leverages his academic rigor, chemical engineering background, and extensive research to drive ESG innovation and leadership. He has spearheaded the design and implementation of innovative ESG scoring, measurement, and improvement approaches for listed companies, large private companies, and investment fund managers. His expertise is unparalleled in the field, surpassing even many world-leading consulting firms and individuals working on ESG compliance for listed entities and fund managers.

Dr. Samson’s professional accomplishments extend beyond academia. He has served as a board director and advisor to global business leaders in diverse industries, including food, building products, paper and printing, chemicals, processing, banking, engineering/construction, logistics, and many others. Notably, he has contributed his strategic management and business development expertise to renowned organizations such as Toyota, National Australia Bank, PETRONAS (Malaysia), and numerous others.


  • Published over 150 academic research articles focused on business competitiveness
  • Author of over a dozen books, including the recently published “Strategic Leadership for Business Value Creation,” co-authored with one of Australia’s most respected business leaders
  • Editor-in-Chief of the journal Operations Management Research
  • Extensive experience in management development, executive programs, and strategic improvement in the health sector

Mr. James Demetriou

Co-founding Director


  • Master of International Business, University of Melbourne, Australia

  • Bachelor of Laws, University of Melbourne, Australia

  • Alumni of The Anderson School of Business, Global GAP program, UCLA, USA

  • Fellow of the Governance Institute of Australia (FGIA)

Mr. James Demetriou

Co-founding Director

Mr. James Demetriou brings a wealth of expertise as a senior executive, director, and specialist advisor in mergers and acquisitions, cross-border investments, and corporate governance. With a deep understanding of the business of sport and technology, he has made significant contributions to the Australian sports industry and holds respected positions in various organizations.

James has played key roles in mergers and acquisitions, specializing in cross-border investments in Australasia. His advisory services have been sought after by numerous large private and listed companies in Australia and Asia, with a focus on corporate governance and Asian investments.

Additionally, James possesses extensive knowledge of technology-driven performance evaluation across industries such as finance, education, real estate, and sports. He has actively represented the University of Melbourne, the Australian Sports Technologies Network, the Victorian Government, and Austrade in Asian conferences, trade missions, and international forums.

Notably, James is the Founding Chairman of the Australian Sports Technologies Network (AST), where he has contributed significantly to the advancement of sports business, sports governance, and sports technology in Australia. His involvement with the Essendon Football Club, both as a senior player and a Board Director, further highlights his deep connection and influence in the Australian sports community.

James Demetriou’s comprehensive experience, investment acumen, and commitment to technology and corporate governance make him an invaluable asset to ESG Perform. His role in driving strategic growth and facilitating cross-border investments ensures that ESG Perform remains at the forefront of the industry, fostering sustainable and impactful outcomes.


  • Founding Chairman of the Australian Sports Technologies Network (AST)

  • Renowned leader in sports business, sports governance, and sports technology in Australia

  • Former senior player at the Essendon Football Club and Board Director of the club

  • Chair of Sports Without Borders from 2006 to 2016

  • Extensive experience in corporate advisory, mergers and acquisitions, and cross-border investments in Australasia

  • Advised, managed, and originated over AUD 1.2 billion of investment funds for middle-market and listed companies in Australia and Asia